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CULTURE
MOVES FAST.
WE MOVE WITH IT.
We connect brands with underrepresented creators and turn culture into
measurable results.
INFLUENCE GREW UP
We connect brands with underrepresented creators who move culture, not just feeds. From strategy to rollout, every creator is handpicked, every detail intentional — so the work resonates, performs, and stays in the conversation.
TALK IS CHEAP. RESULTS AREN'T.
From Fenty and YSL Beauty to SKIMS and Dick's Sporting Goods, our work spans beauty, fashion, lifestyle, and travel. When influence is done right, it turns into measurable growth.
Our Services
Strategy. Talent. Execution.
Everything you need to
show up authentically and win.
REPRESENTATION IS THE MARKET
NOT A TALKING POINT
Underrepresented communities make up nearly half the U.S. population, yet too many brand stories still leave them out. That isn't just tone-deaf, it's bad business. We help brands close that gap. We don't "target" these audiences. We understand them. What they care about, what makes them laugh, and what actually makes them lean in.
We work with underrepresented creators not because it looks good, but because they don't just reflect culture, they create it.
Success Stories
Real campaigns. Real results. Here's how we've helped brands connect authentically with their audiences.
Cross-Border Financial App
The Brief
A rapidly scaling financial app wanted to increase user acquisition across the U.S. and Canada, with a specific focus on growing referral-driven downloads through trusted creator recommendations.
Our Approach
- •Led strategy and execution across the full campaign lifecycle
- •Identified, vetted, and contracted 10 finance and lifestyle creators aligned to the target demographic
- •Structured a multi-month influencer activation centered on referral CTAs and real product use cases
- •Negotiated rates, managed contracts and payments, and ensured timely delivery
- •Tracked creator-level performance and delivered post-campaign analytics and insights
The Results
Global Spirits Brand
The Brief
A global spirits brand sought a holiday campaign focused on authentic storytelling and brand affinity, partnering with a micro-creator to deliver consistent engagement and premium narrative alignment across a multi-month activation.
Our Approach
- •Sourced and activated 1 high-performing micro-creator from the agency roster
- •Developed a 2-month content framework aligned with holiday moments and lifestyle rituals
- •Oversaw creative direction, approvals, publishing cadence, and brand alignment
- •Produced 8 original lifestyle-led content assets optimized for organic engagement
The Results
National QSR Brand x Artist Collab
The Brief
A national quick-service restaurant brand partnered with a major music artist to launch an NFL-themed flagship location. The goal was to drive local awareness, launch-event attendance, and early foot traffic through culturally relevant, grassroots creator marketing.
Our Approach
- •Sourced 1 locally embedded creator with strong community credibility
- •Designed content around real-time event storytelling and local cultural moments
- •Coordinated creator publishing to align with launch day and opening weekend
- •Supported on-site execution to capture live energy and audience response
The Results
Start with Culture
Ready to connect with authenticity? Let's talk.